Hoogendijk Import Export
A household name in the international fish trade
At Hoogendijk, customer and service orientation is number one. Hoogendijk has been a household name in the international fish trade for ten generations. In the past 265 years Hoogendijk has grown from a shipping company, fish farm, smokehouse and trader to a renowned fish importer and exporter. As a close-knit team, Hoogendijk is very flexible and able to switch quickly. 'Customer and service orientation is always number one here,' says director Jaap Hoogendijk.
Outgrown Grote Beer
After using Grote Beer DOS for nearly 15 years, the company concluded that this software package no longer met its needs. Jaap Hoogendijk explains that Grote Beer DOS offered too few options to adapt to the changes that were taking place, changes that were partly the result of Hoogendijk’s growth.
New requirements and wishes that the future application had to meet, such as supporting primary business processes, were drawn up. Among other things, it had to work with extensive VAT scenarios and also wanted to work with extensive discount structures on both the purchase and sales side.
The Benefits of Wholesale
One of the benefits of using Wholesale is that it saves time. You can focus on the functionality offered that aligns with your various tasks—and do what you do best. At Hoogendijk, for example, this is reflected in sales revenue. As a result, a salesperson can now focus entirely on meeting their sales target and doesn’t have to worry about other activities.
Investing in software is important. It ensures that you don't come to a standstill with your company," says Jaap Hoogendijk. The Shipments module is one of the modules he is very pleased with. Among other things, it allows him to follow purchase orders in which goods are recorded to be shipped by container. With this one can, for example, allocate shipping costs to goods. Everything related to a container is recorded in this: from import duties, transport costs up to and including customs clearance costs.
The Implementation
Jaap Hoogendijk notes that the implementation of Wholesale went smoothly. People often assume that an implementation always comes with problems. At Hoogendijk, however, the experience was quite the opposite. It’s all about understanding the possibilities and knowing what you want. Thorough preparation and making clear agreements with Logres were key factors that ensured no problems were encountered during the implementation of Wholesale. “Careful preparation, in particular, saves a lot of work and prevents problems,” says Hoogendijk.
In particular, careful preparation saves a lot of work and prevents problems
The cooperation
As far as the cooperation with the Logres consultants is concerned, Jaap Hoogendijk is very satisfied: "I can read and write with this. The consultant has the knowledge one would expect. If they don't have the right answer to a question, they make sure they get back to you as soon as possible.
Jaap Hoogendijk is also very pleased with the speed with which Wholesale comes up with emergency solutions. For example, an adjustment because of a change in the packaging tax or VAT. Finally, Jaap Hoogendijk remarks that Hoogendijk has become spoiled by the possibilities offered by Wholesale.