Oct. 27 is Webshop Day. Nowadays almost everyone stores online, especially consumers. But in recent years we have also seen a growth in B2B Web shops. Have you already considered making your products available online?

The term "web shop" is broad, and when we think of that word we often think of well-known B2C web shops such as Amazon, Bol.com or Zalando. But ERP web shops are gaining ground. While they may look different, they offer significant benefits to both suppliers and buyers in the customer journey. What are the opportunities?

1. Link a customized webshop to your ERP system
   If you want to offer your customers the best possible experience, it is a smart idea to have a webshop built in which all your products and variants are available. Customers can then order from you online.Popular webshop platforms such as Magento, PrestaShop, WooCommerce or CS-Cart can be easily integrated with your ERP system.

   Logres has extensive experience with all these commonly used systems and can help you with the integration. The advantage is that an order placed online is registered directly in your ERP system, automatically invoiced and processed.Online ordering saves both you and your employees a lot of time and is generally highly appreciated by customers.

2. An online customer portal for your B2B customers
   Another option is to use existing Web shop add-ons that are complementary to your ERP system.Although they are less flexible in terms of design and configuration, they are relatively easy to set up and offer seamless integration. You can actually think of them as an extension of your ERP system that can be accessed online via a login module for your customers.

   So your customers can order directly through your ERP system. It is easy to display customized prices per customer based on the login and facilitate repeat orders. For your regular customers, this is the ideal solution

3. Ordering via a sales appIfyour product variations are numerous and customers often don't know which option is best for them, a self-service web shop or customer portal may not be the best choice. In this case, your sales manager still plays a central role.Fortunately, you can simplify the ordering process with a sales app. While talking to the customer, the sales manager can place orders, check order statuses and view order history. The new order is registered directly in your ERP system so that it can be processed immediately.