Whether you are taking your first steps, or are already an experienced online seller, you probably know how important an online sales channel can be for your business. But do you really realize how many benefits can be gained? We list them for you.

1. More leads

A webshop can greatly strengthen your online presence. Even if visitors do not actually order, the webshop ensures that you are much better and much easier to find in search engines.

This is especially true if you have your entire catalog available online. But even if you don't want to, you can benefit from targeted marketing in your webshop to attract the attention of potential new customers. Check out the Marketing Edition of our Solutions Summary to discover how Sana Commerce can help you do just that.

2. Improve your online sales to B2B customers

More customers means more sales. But that's not the only way a webshop can help you improve your business performance.

Good web shops show your visitor relevant and product-specific reviews and recommendations from your other users. You can also show webshop visitors other related products, giving you a powerful cross-sell and up-sell tool.

By engaging with Sana Commerce's integrated webshop, users saw their e-commerce sales increase by an average of 21% and revenue by 8%. View the fact sheet.

3. Lower your costs

Getting more revenue with less expenses may seem impossible, but it is indeed one of the things a B2B webshop will get you.

Modern technology helps you gain visibility into virtually every aspect of your business, including order history, customer information and customer service contacts. By automating and making various processes more effective, your company can cut out a lot of unnecessary expenses while increasing revenues. This is especially true for Web shops that are integrated with an ERP package.

Bonus: E-commerce through the eyes of your financial professionals and accountant.

4. Receive feedback from your customers

A good online buying experience ensures that the customer will return and it can further boost sales. After all, what do you trust more: a manufacturer 's commercial texts or a positive review from a real buyer?

By offering an outstanding B2B webshop, you can turn customers into fans. When customers leave a positive review, it can have a huge effect on your business. Every positive review increases sales.

5. Reach new markets

We already mentioned that a B2B webshop can help you reach more customers. But these customers don't necessarily have to be in your current market.

Because your online sales portal does not depend on the availability of your sales team, your webshop can be available 24 hours a day, seven days a week. When time is no longer the limiting factor, your reach can increase dramatically and you can even serve an international market.

6. Store important data in your ERP system

Powerful B2B e-commerce software helps streamline and automate all kinds of processes. Moreover, you get unique insight into sales data that are important for marketing campaigns and sales activities. This is especially true if you integrate your B2B webshop into your ERP platform.

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If you have these two integrated, you can call up detailed sales statistics for each customer. This includes, for example, how much this customer has already ordered, its revenue, the profit percentage and even the discounts provided in a given period. With so much reliable information, vague estimates are no longer necessary!

Would you like to see more statistics on the benefits of B2B webshops? Then read the findings from our recent customer survey among B2B webshop users or contact Jan Verdoorn or Louis Goderie.